A Beginner’s Guide to Social Media Management

With more than 3.5 billion people using social media—and a million more joining every day—we all know that no marketing strategy can survive without a digital (social media) structure. Every brand needs social media for effective visibility and sales.

For you to effectively leverage social media, you need a social media manager.


WHO IS A SOCIAL MEDIA MANAGER?
A social media manager executes and/or creates a brand’s marketing strategy on social media with the campaign goals aligned to the brands objectives, and they use key performance indicators (KPIs) to prove return on investment (ROI).

Successful brands use the services of a social media manager to build and maintain their online reputation and also stay unified across platforms.

The social media expert (or a team of experts) works by strategizing, executing, measuring, reporting, and learning about the online performance of the brand—so that they can do it all again, but even better.

A social media manager can also be referred to as; a community manager, social media strategist and social media specialist.

In this post, we’ll consider the essential skills that every social media manager needs to be able to oversee the social media structure of a brand.

1. COPYWRITING
The better your copy, the easier it is to engage and connect with your audience. Every social media manager must have the ability to create engaging and effective content.

Great content attracts attention and draws people in, encouraging them to enjoy your content and click through to your landing page.

2. GRAPHIC DESIGN
Every social media manager needs to have an understanding of design, the ability to create appealing visual content that stands out and looks professional can help with social media marketing campaigns.

You can use basic graphic design tools like Canva.com and/or postermywall.com

Good images have an impact on the chance of your audience retaining the content you share.

READ: Ten Digital Tools That Will Boost Your Productivity As A Content Creator

3. STUDYING ANALYTICS
A great social media manager should have a firm grasp on the marketing aspect of analytics. This will enable you to study the user’s performance and know where to improve.

In social media you need to understand two different types of analytics skills. The first is the ability to analyse and assess social media data, ranging from page and content likes to retweets, shares and buyer personas that are most likely to follow your account and engage with your content.

The second is the ability to analyse conversion metrics, ranging from usage statistics such as time on site and bounce rate to business metrics like leads, revenue and conversions.

LEARN MORE: Five Core Pillars Of Social Media Marketing

4. STRONG COMMUNICATION SKILL
The Social Media Manager serves in the position of a public relations officer, he needs an effective approach to strategic cooperate communications. So, that content created will carry the brand’s voice.

Social media is not just a way to get your message out, it is also a way to listen. You can use these channels to engage in dialogue, receive feedback, and address concerns.

5. UNDERSTAND DIGITAL TOOLS
How does digital tools work? Social media management tools can also significantly expand social media marketing potential. Grammarly, will help you edit your content.

LEARN ABOUT: 5 Tools You Need In Generating Content Ideas

In conclusion, you have to be inventive and innovative and constantly thinking of ways to stand out from the hundreds of millions of marketers out there.


Need a social media manager? I can be of help.


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