Oftentimes, one of the challenges that comes with digital positioning is sustained visibility and relevance.
This process requires a lot of consistency accompanied with strategic research. In this episode, Joey Shekwonuzhibo and I explored some of the strategies you can leverage to ensure sustained relevance:
1. MONITOR YOUR ONLINE PERFORMANCE
Monitoring your online performance via analytic tools, enables you to keep track of what you are doing right and what you are doing wrong. This consciousness will guide you on what to correct and what to restructure.
its important for you to monitor the following; audience behavior, website performance, amongst others
READ ALSO: TEN BEST ONLINE REPUTATION MONITORING TOOLS
2. OPTIMIZING YOUR CONTENT
To attain relevance, you must ensure that you consistently create content that is tailored to ensure to solve the problems of your audience. Digital positioning is a competition of value, Optimizing content is less a matter of keyword presence and metadata and more an issue of trust, intent, quality, and authority.
Objective content is created in such a way that it’s neither pushy nor salesy, but balanced and objective.
By now, you’re probably tired of hearing the advice to “create quality content.” Matt Cutts has been beating this drum ever since he appeared on the scene. Google never misses a chance to push the topic.
Well, tired as this advice maybe, I’m here to insist on it again. Here’s a seven-step checklist to dominate the crucial elements of quality:
- Use proper grammar. Some grammar sticklers will be sure to point out any mistakes.
- Ensure correct spelling. Typos ruin trust and suggest that you are not thorough.
- Utilize formatting. Break up your content into scannable chunks. Use bullet points when appropriate.
- Keep content length appropriate. Not every article needs to be 2,000 words. Aim for a length that delivers the information and covers it thoroughly.
- Stay focused. Don’t wander off-topic. Strive to stay on point with your content.
- Be readable. Keep your tone conversational and relaxed.
- Be clear. Make your points as forcefully and obviously as possible. Readers should not have to guess at your meaning.
Quality content matters. If you’re not producing quality content, you’ll disappoint your readers and lose their trust.
3. KEEP TRACK OF THE CURRENT TRENDS IN YOUR INDUSTRY
If you are the type of person who loves keeping up with the Kardashians, then chances are high that you probably know everything that happens in their celebrity family. The same idea can be transferred into your industry, by keeping up with the latest trends, if you want to stay above your competitors. Here a seven ways to track trends in your industry, so in addition to know everything about Kourtney, Kim, and Khloe, you will also know everything about your company:
Research online — The internet is full of websites, blogs, and forums, which all contain useful and updated information about your specific industry. You can browse them to not only promote your work, but also to discover what is trending, so you know what to implement or change.
Keep up with your competitors — Sometimes it is advisable to peep through the window and see what your neighbor is cooking. You may discover a new recipe and twist it a little bit to increase your work. For instance, your competitors could be making greater profits through the use of an online timecard software to manage their employees, and would only discover such valuable information if you check out the competition.
Social media interaction — You can use social media specifically to find out what is trending. With sites like Twitter, Pinterest, and Facebook, you will find priceless information about what people love to eat, wear, drink, and drive, or anything else that relates to your industry. Then, you can use this type of information to your advantage by satisfying those customers’ needs.
Talk to experts — Regardless of the industry you specialize in, you can never fail to find experts who have established themselves by building their reputation. Get in touch with them by following their tweets, updates, or websites for more information about the industry.
Participate in conferences — Conferences are not organized to bring different people together simply because they miss each other; they provide important information and ideas about the industry that you can use to your advantage, further advancing your business.
Routine investigation –You have to be a good investigator to find out what is happening in your industry. For the best results, make it your daily habit to investigate the market, and you’ll start recognizing anything new that comes up before anyone else does, giving you that competitive edge.
Interact with your customers — Sometimes, the best way to find out the latest trends is by interacting with your customers through reviews and testimonials. You will discover important details about the industry, especially when you are dealing with customers who have used other services or products previously before choosing yours. Positive interaction gives those customers a reason to keep coming back.
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In a competitive crowded world market, it’s the well positioned brands that Stands Out!Bernard Kelvin Clive