Digital marketing is a competition of value, and content Is the lifeblood of every business. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. Doing that successfully requires melding together some moving parts. To name just a few, you need to set goals, map out your demography, and map out how buyers will interact with your content.
The concept of content marketing is pretty simple. You create material — think blog posts, social media posts, videos, infographics, white papers, case studies and beyond — which provides real value to your audience. This work then acts as a means of marketing your business.
- SET GOALS
To start making goals for your new content marketing campaign, you can ask yourself a few questions.
- Why are you engaging in content marketing?
- What are you going to offer to your audience or customers?
- How will your content improve their experiences?
- What do you want to gain from the content you’ll create?
- How will you measure your marketing efforts?
You may want to consider writing down your answers and bringing in other perspectives from within your company or even outside of it. These questions can help map out your focus and connect it back to the overall vision for your company. Plus, having clear goals makes it much easier to know when you’re achieving them.
2. AUDIENCE INSIGHT
As you create your marketing plan, figuring out who your audience is can be just as vital as deciding on your overall goals. If you don’t know who is most likely to engage with your products or services, creating content that helps to drive conversions will likely be a challenge.
To start your market research, it helps to first determine the demographics of your target audience. Your buyer personas should include characteristics such as your audience’s typical age range, gender, family status, education level, hobbies, interests, etc.
Once you know the “who” you’ll be focusing on, you can then hone in on the “why” and create a “target customer profile” or “buyer persona.” In other words, you need to figure out what the needs of your target persona are and what may convince them to try your products or services.
3. CONTENT AUDIT AND ANALYSIS
A content audit is the process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals
4. CONTENT DISTRIBUTION
It’s not enough to create content, you need to distribute them to your target audience. Your valuable content will remain useless until someone finds it useful, when you want to distribute your content, you must identify the form of your content to choose the right distribution channel. Audio distribution platforms differ from text and video.
READ ALSO: AN ULTIMATE GUIDE TO CONTENT DISTRIBUTION