Ooops! I forgot to tell you before now. Last week, I launched a digital productivity podcast, the weekly podcast is powered by Zhibo Digital Web Solutions. We intend to use this podcast to provide our audience with digital tools and strategies that they can leverage to boost visibility and as well drive sales..
Since the new episode of the podcast is released every Wednesday, I’ll compile the highlights and share with you via a blog postevery Friday, starting from today.
In this episode, we discussed the right approach to use before starting an online business.
The need for effective digital positioning is now on the rise. For you to efficiently do that you need to note the following:
1. IDENTIFY YOUR BUSINESS IDEA.
Starting a business takes time and energy, and you must undergo periods of extended self-reflection to find a business idea that’s both realistic and viable.
Your products and services should be solving a problem. You become more effective when you are purpose driven.
2. VALIDATE YOUR IDEA
Between ideation and implementation is research. You have to study your idea and what tools and strategies that will help you to effectively position yourself online.
During validation, you need to study your target demography, forecast your revenue and expenses.
3. SETTING UP A LANDING PAGE.
A Landing page helps you to convert visitors into leads. After identifying and validating your business idea, you need a structure that will serve as your first contact with your target audience.
4. CREATE VALUABLE CONTENT CONSISTENTLY.
Digital marketing is a competition of value.
Content provides you an opportunity to interact with your audience. To create a valuable content, you need to solve a problem for your audience.
Developing a content strategy is key when building and online business. Your landing page will be useless without content.
Always focus on creating content that will outlive trends. Relevance should be the priority!
Listen to the podcast below:
WHO ARE THE PODCASTERS?
Joey Shekwonuzhibo is a web designer and digital marketer. He shares stories from Jos in different sectors via his podcast.
Johnstone Kpilaakaa is a Digital Storyteller and a Journalist. He is committed to improving the lives of individuals and communities via Education, Digital Tools and the Media.
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