Four Reasons Why You Need Digital Visibility

Digital visibility isn’t just for big brands. It is essential for companies of every size including small businesses. In fact, increasing your digital presence is one of the best ways to skyrocket your reach both locally and beyond. 

It is the overall presence of a brand or its products in the general consumer environment. 

In this episode, Joey and I explored some the importance of strategic digital positioning for visibility. Why set up your brand online? 

  1. It drives more sales!

Leveraging digital strategies and tools for your brand (business) has a way of improving your income; your ability to persuade others in this way by appealing to their emotions will increase your sales. 

  1. Easy Accessibility 

Unlike traditional marketing visibility, you get an opportunity to reach a larger (and targeted) demography. This removes all the barriers that are restricting you to reach your audience thereby increasing sales for your business. 

  1. Saves Time and Money 

The internet is one of the most powerful money saving tools for a business no matter the size. Digital Marketing helps businesses to stay lean in spending while growing revenue.

The Audience have easy methods or tools that will provide them an opportunity to communicate with brands and get quick response. A billboard can’t respond to any of your questions when you need clarification (except you use the social media platforms or phone numbers attached). Aside that, you get to understand the psychology of your audience through their reviews and how they engage with your contact. 

  1. Easy Interaction With Your Audience 

This gives you a wider room for strategic improvement


Joey Shekwonuzhibo is a web designer and digital marketer. He shares stories from Jos in different sectors via his podcast.

Johnstone Kpilaakaa is a Digital Storyteller and a Journalist. He is committed to improving the lives of individuals and communities via Education, Digital Tools and the Media.


The Zhibo Digital Podcast is a weekly digital productivity podcast that equips the listener with digital tools and strategies that can be leverage for personal development and brand growth.

Enjoyed this post? Join my Telegram community were I share daily tips, tools and resources on how to stay productive using digital tools.

Recommended Articles:

1. Learn How to Increase Your Brand Online Visibility

2. Guide to Building An Online Reputation

Recommended Text:
1. Visibility Marketing by David Arvin:

2. The Road to Recognition
(The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media) by Seth Price, Barry Feldman:

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