When I discovered that the difference between me and my educational psychology professor is an information gap, I became more intentional about building up myself mentally. In the previous post, I stated that learning is an integral part in the life of every professional; learning never ends. Yeah! You learn without reading but books have this ability of making you travel without moving you feet.
During and after the lockdown, what one of my friends does is, to send me random good books in various areas of my interest. Reading all of these gave me a lot of exposure as regards my areas of interest. William Styron said, “A great book should leave you with many experiences, and slightly exhausted at the end. You live several lives while reading.” That’s true!
At the end of the previous post, I left a question and if you answered yes, I want to share with you five good books that will build your mental capacity as a digital marketing expert or enthusiast.
- THIS IS MARKETING BY SETH GODIN
This book is not a quick read. You need to carefully pay attention and understand so as to answer the questions in between the lines.
Scott Perry’s thoughts on this book aligns with mine, ‘my biggest takeaway from This Is Marketing is that “real” marketing is about telling true stories to the right people so that you can promote well-being. Marketing is not about B2B (business to business) exchanges or B2C (business to customer) transactions, but H2H (human to human) connection.”
Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of usSeth Godin
The book takes you along a journey where you have to relearn what marketing is, through the different ways that people perceive a product and through the stories you can tell with the different characteristics of your product.
Seth answered three critically important questions:
- What change are you trying to make?
- Who are you seeking to change?
- What promise can you make to your potential customers? Remember, your promise needs to connect to the change you want to make in the world.
According to Niklas Goeke, All Marketers Are Liars is based on the idea that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not.
The biggest lie that master marketer Seth Godin tells in All Marketers Are Liars is the name of his book. He explains that all marketers are not, in fact, liars: They are merely storytellers. The liars, he writes, are the consumers who lie to themselves every day about what they wear, where they live, how they vote and what they do to work. Godin explains that successful marketers are just the providers of the stories that consumers choose to believe. A good story that satisfies customers is the source of a company’s growth and profit. What it takes to make it work, Godin writes, is a “complete dedication to and embrace of your story.”
Make your story bigger and bigger until it’s important enough to believeSeth Godin
Peace Itimi shared this book in one of her videos and I think in came in timely: I will embed the video below. I’ve only read the summary of the book and I believe that it’s a good resources if you dive in depth, I will do that too.
MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries and professions, but is still also a “best kept secret”–its practitioners are in a “secret society.” It–and only it–offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS! The makings of a system for your business’s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in!Google Books
The last two books I will be sharing were briefly reviewed by Lean Haydt
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
5. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success – Morgan Brown & Sean Ellis
Written by two of the industry pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results.
Hacking Growth focuses on customers — how to attain them, retain them, engage them, and monetize them — rather than product.
Digital Marketing is an evolving field, where trends change rapidly; these are just five out of the many good books on digital marketing, I will update the list as soon as I lay my hands on more. I hope the books will help you to keep your target audience engaged and teach you relevant strategies in Digital Marketing. Leave a comment with the name(s) of good books you have read on digital marketing.