Digital visibility isn’t just for big brands. It is essential for companies of every size including small businesses. In fact, increasing your digital presence is one of the best ways to skyrocket your reach both locally and beyond.
The experience you create for a customer; encompassing of the visual, emotional, intellectual and tangible experience a customer has with your business is your brand! This is branding!
With more than 3.5 billion people using social media—and a million more joining every day—we all know that no marketing strategy can survive without a digital (social media) structure. Every brand needs social media for effective visibility and sales.
Digital positioning is putting yourself in the mind of your target audience in a quest to be identified and attempt to own a marketing niche for your brand, which can be a product or a service by use of the digital platforms available such as social media, websites, blogs messaging apps and digital or smart screens.
Business growth is a major concern for every business owner. If you want to start a business and become successful with it, you need to solve some meaningful problems. Execution is everything in business. Getting good online search visibility for your website can actually boost your business.
Research shows making errors seriously impacts how people see you. In one study, participants who read an email with grammatical errors thought the writer was less conscientious, intelligent, and trustworthy than those who read the same email without errors.
These are some of my favorite ways to generate content ideas, but there are countless others. As long as you take the time to develop content around the questions your audience are asking, the needs they have, and the information they are lacking, your content marketing efforts will be fruitful.
Communication is a core ingredient in networking. By now, it’s not news that social media is the new CV, if you don’t believe that, go back to the 90s😅. It then means that you should pay keen attention to the way you approach your potential clients and/or employers. They’re no rules to how conversations should …
Social Media Inbox Etiquette: Tips On How to Start Conversations Online Read More »
In my last post, I shared on the core pillars of social media marketing. To effectively maximize these pillars, you need to strategically put some strategies in place. Some of these strategies include: – Understand your Goal. Clarity of vision is very important in setting up a social media strategy. – Make a social media …
How to Boost Your Social Media Marketing Strategy Read More »
Early this year, Ivy and I hosted a Content Marketing Masterclass; one of the things I taught during the social media marketing class was the five core pillars of social media marketing. You need to consider these five techniques before, during and after launching your social media campaign. 1. Strategy 2. Planning and Publishing 3. …