Five Good Books Every Digital Marketer Should Read
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! These books will be a guide.
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How to Start a Career in Digital Marketing
Digital marketing is no longer a luxury or ‘good to have’ option for businesses. It has become a real necessity, especially during the pandemic when consumers are no longer able to interact with brands physically.
How To Create A Content Strategy
Digital marketing is a competition of value, and content Is the lifeblood of every business. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business.
How to Stay Visible and Relevant Online
Oftentimes, one of the challenges that comes with digital positioning is sustained visibility and relevance. This process requires a lot of consistency accompanied with strategic research. In this episode, Joey Shekwonuzhibo and I explored some of the strategies you can leverage to ensure sustained relevance: 1. MONITOR YOUR ONLINE PERFORMANCE Monitoring your online performance via …
Four Reasons Why You Need Digital Visibility
Digital visibility isn’t just for big brands. It is essential for companies of every size including small businesses. In fact, increasing your digital presence is one of the best ways to skyrocket your reach both locally and beyond.
Four Things You Need To Know Before Starting An Online Business
Starting a business takes time and energy, and you must undergo periods of extended self-reflection to find a business idea that’s both realistic and viable.
A Beginner’s Guide to Social Media Management
With more than 3.5 billion people using social media—and a million more joining every day—we all know that no marketing strategy can survive without a digital (social media) structure. Every brand needs social media for effective visibility and sales.
Three Things Every Content Creator Needs To Know.
Creating great content starts with a well-established process. In this blog, you will learn three components of Content Creation that will help your create more valuable content.
How Johnstone Hacked Productivity.
Always remember that, every action you take is a vote for the type of person you wish to become.
Leveraging Digital Positioning for Global Opportunities
Digital positioning is putting yourself in the mind of your target audience in a quest to be identified and attempt to own a marketing niche for your brand, which can be a product or a service by use of the digital platforms available such as social media, websites, blogs messaging apps and digital or smart screens.